How do you set the music media on fire in, like, two seconds? Only play all-ages shows that cost $10 or less and give away all of your albums. For free. If you want to take it a step further, put out six (sort of) full-lengths in as many years.
Not the best business model ever conceived, but it's the straight shit. Bomb the Music Industry! is in it for the love of the game, and I recently had the chance to check these guys out at the Asian Man Records 15th Anniversary Festival. To be honest, they weren't high up on my list of bands to see...but in their defense, they were up against the likes of Slapstick, the Broadways, Alkaline Trio and the Lawrence Arms. I got lucky and caught their set before the Broadways show and wanted to dedicate a separate post to these guys.
Jeff Rosenstock features a rotating cast of characters in BTMI!, most notably Mustard Plug's Rick Johnson. The band's DIY ethic is second to none in a (sort of) genre that used to be dominated by the DIY ideal. When I say genre, I mean the punk community -- but BTMI! can't exactly be stuffed into a musical mold. Instruments range from your typical drum-bass-guitar combo to keyboards, horns, bells and more. They have a strong ska influence that comes out in full force in some songs. Rosenstock isn't concerned with flawless vocals; part of the group's charm is the emotional, almost Oberst-esque vocal styling that Jeff brings to the table. Each song is lyrically charged and often features gang vocals around the hooks.
The live show was high-energy and raucous. Above all, the band looked like they were having a great time up there, and that's one of the key ingredients to putting on one hell of a show. Anyway, I've posted one of my favorite tracks here and you can find the band's entire discography up for free download here.
"I know Chicago will be cold tomorrow / let's cash in on our thin blood and have another one." - BTMI!, "The First Time I Met Sanawon"